We all fall into the trap of waxing a little too eloquent. I certainly do.

More and more, we are finding that large amounts of data or information are mostly ignored by your average internet user when it appears in text form. Studies and surveys continue to demonstrate that when data is presented as a graphic it is far more likely for your audience to A) stay on your page, B) absorb your data quickly, and C) recall that data later.

Here’s an excerpt from a great article about this topic that appeared on wired.com:

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The downfall of most parking signs is that they have limited real estate to communicate what seems like unlimited conditions and restrictions. Instead of using a text-based design, Nikki Sylianteng translated all of the information into a visual explanation that answered two main questions: Can I park here? And for how long? “I just visualized what I construct in my head when I’m reading the sign,” she says.

 


 

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