We are excited to release this brand reveal recently completed for our friend and colleague, Malissa, a Licensed Marriage and Family Therapist and Board-Certified Art Therapist in Salt Lake City. As a savvy do-it-yourselfer, she is familiar with the WordPress framework, but wasn’t happy with the outdated, generic look of her website. Malissa came to us for a re-brand of her existing logo and site design that would work with her existing page content. She wanted her new brand to have a more current, fresh look and feel while also balancing her professionalism and whimsical personality.
As we worked to keep that balance present, we developed a bright and energetic color palette that remains grounded in black and gray. We also blended a crisp, sans serif font with a flourishing calligraphic font for the typographical logo. The addition of a design strategy guide and source files allow her to generate new content as needed. The result is a crisp and clean website design and updated user experience that is complemented by elements that highlight Malissa’s wit and charm.