THE BIRTH & DEATH OF 12xSTUDIO
Another stepping stone along the path leading to Vagabond Original, “12xStudio” was the original name of this enterprise. I never loved it. When I got married, my wife, Allison, became more and more involved in the business, and she asked me on several occasions “what does 12x mean?”
I had no good answer. And while it was a handsome logo, the overall concept lacked personality. I knew I needed to re-brand.
After a lengthy brainstorming session with my wife on the topic, my thoughts ran away toward our mutual (yet singular) experiences with minimalist travel and soulful walkabouts. We’re inspired by photography and fresh typography. Clever design, whether classic, vintage, contemporary. Hand drawn illustration and calligraphy. Great music. And, of course, motorcycles.
“12xSTUDIO” lacked all of that, and wasn’t going to cut it for a couple of bohemians like us.
“Wait,” I said to Allison. “What about Vagabond Original?”