Whether you’re a newb or a power user, one of the most enjoyable parts of promoting a business, service, or product is where you start putting out the video media; experts agree that it’s also among the most vital.
One such expert, Susan Weinschenk, Ph.D, has a lot to say on the subject. Dr. Weinschenk is a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, and–as such–brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
You can watch Susan’s detailed presentation below:
“With retention rates for video content far outpacing those of text-based content, it’s clear that video is the preferred communication style for viewers.”
So maybe you’re looking to do promotional videos, product demos, video blogging, animated infographics–all of which can be easily shared over multiple social media platforms.
Smart choice, since more and more surveys are demonstrating that most respondents prefer video to learn about businesses and their products. In fact, the 2013 Video Marketing Trends Survey Report demonstrated that 65% of video viewers watch more than 3/4 of a marketing video.
Don’t be nervous.
We have options for you. Maybe all you need a quick 5-10 second animated logo reveal as an intro/outro to add to existing videos; we can automate that on your channel without your having to re-upload a new version of the video (a no-no for those with monetized videos).
We do everything from editing and optimizing client-provided content, to full production feature video. If you need help, we can guide you through the process of creating an account with YouTube and/or Vimeo. Or–even better–we can do it all for you, managing your uploads, privacy/embed settings, linkage, and everything else you need to get your videos viewed.